A Band-aid box redesign specifically targeted towards children for it’s playful imaginative freedom

Upon studying the varying systems and branding for Band-Aid I learned that they do not have branding or systems for children’s Band-Aids.
They partner with other trade-marked companies to use their mascot imagery (i.e Disney characters). I saw the opportunity to design whimsical Band-Aid specific mascots that appeal to the imaginative at heart.

Upon studying the varying systems and branding for Band-Aid I learned that they do not have branding or systems for children’s Band-Aids.

They partner with other trade-marked companies to use their mascot imagery (i.e Disney characters). I saw the opportunity to design whimsical Band-Aid specific mascots that appeal to the imaginative at heart.

Scope

Package Design

Software

Adobe Illustrator
Photoshop

The Process

Starting with the sketching process was crucial to my design process and ideation. Starting in a sketchbook gave me the ability to reiterate quickly and build upon more successful ideas before I went to the computer.

Prototyping

When designing I was thinking dimensionally and wanted the design to feel cohesive and complete across all of the surfaces. The main information about the variety pack is placed across two surfaces the same two surfaces that the band-aid characters bleed on too. This is for user interaction and to guide the eye to necessary information.
I printed, folded, and built all three Band-Aid boxes to check margin, type size, leading, icon size and color. I wanted each box to feel like a part of a series with potential to grow.

The Final Design

The final Design includes a Dog, Bird, and Dinosaur mascot that appeal to kids and adults alike and stand out on the shelf. The design printed on the band-aids relates to the mascot and the cool toned yet bright colors communicate interest and trust.

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